FOREO BEAR 2

What a lifting claim is allowed to mean

Microcurrent devices are sold on words like lifting, toning and sculpting, and the CAP guidance on physiological claims draws a sharp line under them. Appearance language is fine; claims that reach into how the skin or muscle actually works are not. The guidance lists rejected wording such as "stimulates natural cell renewal" and "long term plumping results by naturally improving collagen production", and says physiological claims need "a very high level of evidence", flagging unrepresentative sample sizes, absent control groups and trials of insufficient duration as the usual failings. It also notes that a footnote qualifying what a physiological claim means "is not likely to permit its usage". Read this device, and every rival, as making an appearance claim unless the evidence for more is on the table.

Why the short sessions cut both ways

The headline 680 microamps is a ceiling, not a dose. What reaches the skin is current multiplied by time, and the drawbacks above note both that the full intensity range sits behind the app and that short routines may deliver less cumulative exposure than the longer gel-based alternatives. The practical consequence is the one owners report most: this is a maintenance device. The look it produces is not banked, and it recedes when the routine stops, so the honest question before buying is whether a few minutes most days is a habit you will actually keep.